By Raymond F. Betts, Lyz Bly
"This survey offers a thematic worldwide heritage of pop culture targeting the interval because the finish of the second one international battle. Raymond F. Betts considers the swift diffusion and "hybridization" of pop culture because the results of 3 stipulations of the realm because the finish of worldwide warfare : prompt communications, common intake in a market-based economic system and the visualization of fact. Betts considers the dominance of yank leisure media and conduct of intake, assessing version and unfavourable reactions to this influence." "Directed at scholars and common readers serious about the size and types of pop culture, the booklet offers an interesting creation to this pervasive and ever-changing subject."--BOOK JACKET. Read more... pop culture in an early twentieth-century atmosphere -- pop culture joins the warfare attempt -- Reconfiguring time and area -- photo this : a brand new global of pictures -- all of the world's a level : modern leisure in its many kinds -- fortunately spaced out : the topography of delight and diversion -- The unintentional results -- end : reconditioning the human situation
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Additional info for A history of popular culture : more of everything, faster, and brighter
He also was the first of the “action toys” that are now a major product in the American toy industry. The name of the toy was derived from the 1945 war film The Story of GI Joe, largely based on the work of the famous wartime reporter Ernie Pyle who extolled the common infantryman. Over the years GI Joe was redesigned and re-uniformed as America’s involvement in military campaigns continued. Moreover, he moved up the ranks as Hasbro, the toy company that manufactured the action toy, introduced famous figures like George Washington, General Eisenhower, John F.
Next he turned his attention and his submersible in a search of the sunken hull of the German battleship Bismarck, which he did successfully. More recently he has attempted to find one of the Japanese aircraft carriers that participated in the Battle of Midway (1942) and then sought to find the Japanese miniature submarine that was sighted off Pearl Harbor just before the attack on 7 December 1941. He failed in both of these efforts, that nonetheless made compelling television programs. The war also entered and continues to enter into the homes and pleasures of the children of a huge number of young American families.
As warfare expanded to new dimensions, so did the manufacture and distribution of military equipment. What was later called “globalization” – worldwide marketing, primarily of commodities, by multinational corporations – was first battle-tested. The most significant (if unintended) effects of the war effort on postwar popular culture were aspects of this spread of things. The two chief ones were spatial: proximity and mobility, an exceptional distribution of goods and services reaching most war fronts, and reaching them quickly, a phenomenon that would only increase after the war to become the vast commodification of our own age.
A history of popular culture : more of everything, faster, and brighter by Raymond F. Betts, Lyz Bly